Top Tips To Improve Your Email Marketing Strategy

If you’re just getting started with email marketing, you might not be ready for complex optimizations like A/B testing. To see if you can improve your email marketing results, start with these simple strategies.

Create a Segment

Before sending out a single email, be sure to segment your email list. This means setting up groups where all the people who will receive your email fall into. Segmentation is key because you can design look-alike campaigns or bid down on specific groups of contacts.

Most failed email marketing campaigns didn’t work because the sender treated every email recipient the same. You can improve your chances of success by targeting your emails to the right people. Target Your Emails to the Right Recipients.

Design and Deliver Emails in the Right Format

Designing your email and sending it out in the right format is important so that recipients will notice it in their inbox. Incorporate an eye-catching headline and a Call To Action that will inspire readers to click through to your website.

Speak to Your Audience

Personalize your emails by including the name of your contacts. Building trust with your customers starts with little things, like using their name in emails. You can make things even more personal by always sending emails from the same address. This makes it easy for customers to remember you, and they’re more likely to open and read your emails when they see a familiar sender.

Keep the Subject & Message Short

Often, the first thing we do when we open our inbox is scan the subject lines for potential new mail. If your subject line is long, chances are that your reader will skim past it and scroll down to open whichever message seems more relevant. Keep the subject line short and to the point. The same is true for the message. Keep it short and sweet to decrease the likelihood that the reader is skimming. Remember the old adage, “If you can’t say something in 140 characters, you can’t say it in ten thousand text messages!”

The right subject line can make the difference between an email being opened or deleted. If the subject line is not compelling, the email will be deleted before the recipient even sees the body of the email. It is important for the subject line to be concise, memorable and relevant to the content of the email.

Content That Piques Interest

Once the email is opened, has the content piqued the interest of the recipient? For example, the email must provide content that the reader wants and has not seen before. It is best to avoid content that is solely self-promotional and will bore the reader. The content should convey a clear message and purpose of the email.

Offer a Clear Call to Action

If someone opens your email but doesn’t see a clear call to action, it’s possible they will close the email and forget about it. Include a clear call to action in your email, so recipients know what you want them to do next. For example, “Find a retail center near you.”

You don’t want to be the one that sends an email on September 5th with a call-to-action for Labor Day sales. Make your emails concise and relevant to the recipient. Including a link in the email can prompt the user to perform a web search or visit your website.

A good email campaign should have a call to action. The “next step” should be obvious and direct. Here is a great video tutorial to cover this topic in detail.

Digital and Email Marketing 101 For Begineers